About Heeva

Heeva Idea and Plan Co. was established in Tehran, based on experience of its valuable managers and engineers in 2017. Major activities of the company are Field Marketing, Merchandising and Planogram Providing, Sampling and Promoting, Visibility Improvement, Event and Campaign planning, Out-of-stock Monitoring and In-store audits with photo documentation. The scope of our activities is mainly […]

Holographic Fan

Hologram display is empowered by a fully-patented Persistence of Vision (POV) technology by Dseelab that rotates images or videos through one belt of ultra-high-density LED lights and presents in hologram visual effects. This device comes with the characters of ultra-thin exterior design, ultra-low power consumption, ultra-high attractiveness, and design for portable. DseeLab was founded in […]

In-Store Audits

For high level insights at retail, In-Store Proof uses a custom program to audit and report details on a client’s product, competitor, or overall category. Percentage of shelf, adjacencies, unique and total SKU’s are just a few elements recorded and reported via the In-Store Proof service. Brand Managers and Consumer Insight specialists get a clear […]

Out of Stock Monitoring

Retail stores sell products to consumers. Their ability to sell depends upon the availability of the planned assortment, i.e. every item is on shelf so that the consumer can buy it. In particular, for fast moving consumer goods, like food, the consumer expects that each item is on stock. The retailer’s decisions on the length […]

Visibility Increasing

The art of increasing the sale of products by effectively and sensibly displaying them at the retail outlet is called as Increase Visibility of Products. Visual Increasing refers to the aesthetic display of the merchandise to attract the potential buyers, prompt them to buy and eventually to increase the sales of the store. In other […]

Sampeling and Promoting

Promotions and Sampling are keys to the success of the most retail business. Efforts to convey Sampling, merchandising and special promotional activities to target audiences account for the bulk of retail ad expenditures. To achieve maximum success in retailing, Sampling strategies and promotional plans must be highly integrated. Moreover, because promotion and merchandising are interdependent […]

Merchandising and Planogram

Merchandising and Planogram Retail merchandising is necessary for retailers to be able to compete with online shopping sites. And yet, a lot of retailers would be hard-pressed to answer the question, what is retail merchandising? Retail merchandising covers everything from how you visually arrange your merchandise to the traffic patterns in your stores, how you […]

Category Management

Heeva delivers category solutions to maximize sales and profitability for both retailers and manufacturers, based on an in-depth understanding of the consumers i.e. shoppers of the products. Our category management department provides a wide spectrum of services from defining category strategies (e.g. role and segmentation) to delivering category tactics (e.g. planograms and range assortment). Our […]