Heeva delivers category solutions to maximize sales and profitability for both retailers and manufacturers, based on an in-depth understanding of the consumers i.e. shoppers of the products.
Our category management department provides a wide spectrum of services from defining category strategies (e.g. role and segmentation) to delivering category tactics (e.g. planograms and range assortment).
Our flexible approach enables us to carry out both full category management projects or to work on specific areas as required by our customers.
Category Management Solutions
Working at the category and sub-category level, we help you to define:
- Category & Sub-category roles
- Store Segmentation
- Category Space Allocation
- Category Adjacencies
- Shelf Organization
- Visual Merchandising Guidelines
As a retail consultancy, Heeva offers a complete service to its customers. We can carry out required shopper research to support our category management services. However, we are equally willing to work with customers’ own information.